这种担心已经不再只是理论。10月初，美国投资平台Public联合CEO Leif Abraham在接受采访时表示，使用Muse之后，他开始越来越多地通过Muse购买护肤品、牛仔裤等商品，最终不少订单流向Shopify独立站，而不是Amazon。换句话说，Muse已经开始改变一部分消费者的购物路径。Amazon真正失去的，不只是某一笔订单，而是从“用户想买什么”到“最终去哪里买”之间的整段决策链。

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