It’s a nerve-wracking process,” confides Arianna Orpello, who joined Geico as its chief marketing officer in January. “This ...

Geico's CMO wants to overhaul the insurer’s marketing for an era when AI could change how consumers buy insurance.

I empathize with the bewilderment that actor Matt Damon’s character expressed during a recent episode of the television sitcom “30 Rock” over GEICO’s many advertising pitchmen. “Why does GEICO have ...

“Legend of the Lizard” is the culmination of a campaign Geico kicked off late last year by bringing back a Caveman mascot that had been on ice since 2018. The strategy shows the insurance giant trying ...