Practical Manual for 'Blue Ocean Strategy': Winning a Monopoly in a Zero-Competition Space

Common Traits of Those Who Burn Out in the Red Ocean —'I update my social media every day, write blog posts, and keep my ...
Harvard Business Review

Blue Ocean Strategy

Competing in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space. by W. Chan Kim and Renée Mauborgne A onetime ...

Blue Ocean Strategy Vol. 7: Proposing a Highly Effective Blue Ocean Strategy

Introduction: The True Challenge of Blue Ocean StrategyBlue Ocean Strategy is not complete simply by finding untapped markets ...
Forbes

Looking For A Blue Ocean Strategy? Consider These Three Risks

The basic message of Blue Ocean Strategy is that organizations should not try to compete in existing markets (red oceans) but rather create or find new markets where competition does not yet exist ...
Harvard Business Review

From Blue Ocean Strategy to Blue Ocean Leadership

Blue Ocean Strategy, by Renee Mauborgne and W. Chan Kim (Harvard Business School Press, 2005), conceived of a new way for companies to drive profitable growth: by creating uncontested market spaces ...
knowledge.insead.edu

How to Create Your Blue Ocean Through Noncustomer Analysis

For the past three decades, the business mantra has been “customer first”. Yet focusing on retaining and expanding an existing customer base often results in finer segmentation and the greater ...
knowledge.insead.edu

A Blue Ocean Compass for Your Post-Covid Strategy

Four questions to help you rethink industry logic and existing practices to prepare for a powerful comeback. The impact of the Covid-19 pandemic has been significant on business and the economy. The ...